Unravelling Ambiguity | Brian Richards

Unravelling Ambiguity is a beautifully produced three-volume collector's edition exploring the real power of branding. Award-winning New Zealand brand strategist Brian Richards draws on more than 30 years of global experience to reveal how brands shape businesses, culture, and human behaviour through compelling stories, practical insights, and thought-provoking ideas.

Featuring 13 case studies of exceptional brands from New Zealand and around the world, plus 39 practical provocations to help strengthen brand positioning and business performance, this 416-page set is both an inspiring read and a striking design object. The three clothbound volumes are housed in a premium slipcase with exposed spine binding, allowing each book to open completely flat.