Palorosa is a lifestyle brand founded in 2014 by Cecilia Pirani who is an interior and landscape architect in Milan and Guatemala City. She works closely with local artisans to create high quality tote bags that have a contemporary feeling. These bags are handmade in Guatemala using recycled plastic with a unique palette. Cecilia’s approach is to preserve the traditional handcraft processes and to collaborate with artisans to keep local, existing techniques alive.
The name Palorosa comes from the Tabebuia Rosea, also known as ‘Palo de rosa’, a tree native to Central America, characterised by a gray wooden rose. It’s simplicity and sophistication embody Cecilia’s sensibility for materials and colours. She believes “Colour is a square of space that evokes a dimension, a texture, a tactile sensation, and a visual impression. It helps me to connect a form, with a fiber and its possible use and combinations.”